Jaguar’s I-Pace, launched in 2018, was hailed as a major milestone in British automotive history. As the brand’s first all-electric vehicle, it stood out for its sleek design, eco-friendly appeal, and progressive engineering. Despite its impressive 394bhp output and acceleration of 0-62mph in just 4.8 seconds, the I-Pace struggled with software glitches, a high price, and falling demand, leading to its discontinuation in 2024. Though the I-Pace won numerous global awards, fierce competition from Germany, Korea, and China, as well as its less-than-expected battery range (292 miles quoted, but realistically lower), hindered long-term success.
Jaguar initially intended for the I-Pace to be a cornerstone of its future electric lineup, but it was abruptly cut from production as part of a corporate shift in strategy. This decision was driven by rising costs, low sales volumes (with just 15,000 units sold annually in peak years), and CEO changes within the company. As Jaguar repositions itself to relaunch new EV models in 2026, the I-Pace remains a pivotal chapter in the brand’s electrification journey.
Despite these challenges, the I-Pace’s innovative design, featuring a spacious interior and a stylish, aerodynamic look, still garners admiration. Its high driving position and plush Alcantara-lined interior offered comfort and luxury. However, the cab-forward design and lack of a long bonnet were departures from Jaguar’s traditional aesthetics. These features, combined with hefty battery packs under the floor, contributed to a high, SUV-like driving position.
Jaguar’s decision to cut the I-Pace marks the end of an era, but the car’s impact on the EV world, its strong driving performance, and striking design ensure it will remain a part of the Jaguar legacy.
For the full article, please visit Autocar.